The Pulse Story
Pulse was founded in Kingston, Jamaica, in January 1980 by two young attorneys, Kingsley Cooper and Hilary Phillips. In the early years, Pulse promoted concerts and fashion shows. Acts such as the Commodores, Run DMC and Chaka Khan first appeared in Jamaica at Pulse concerts.
In 1982 the company opened the Pulse Model Agency, started a Personal Development Programme and staged the first Reggae Superjam concert. The Superjam series would come to be regarded as one of the best produced in the Caribbean. Peter Tosh performed his last concert (and one of his best) at Superjam in 1983. Also in 1983 the Jamaica Fashion Model competition (the Caribbean’s first model search), was founded.
Pulse pioneered, defined and developed an international modelling industry for the Caribbean, in the process discovering and developing supermodels and other international stars. The company created a new opportunity for local and international modelling and the current plethora of model agencies in Jamaica and the wider Caribbean, is testimony to the quality and extent of Pulse’s work in this arena.
Since the 1980s Pulse has provided an international platform for the marketing of the region’s designers through the Caribbean Fashion Collections staged within the region, in major US cities and at the Miami Conference of the CLAA.
In 1989 the company was asked to host the Jamaica preliminary to Miss Universe. Pulse went on to post an outstanding record, producing 4 top 10 finalists (Sandra Foster, Kimberley Mais, Nicole Haughton and Christine Straw) at the international Pageant.
Pulse has brought many stars of music, film, fashion and beauty to Jamaica, including Keisha Cole, Kelly Rowland, Eve, Vanessa L Williams, Nia Long, Roshumba, Tyra Banks, Gail O’Neil, Mounia, Tyson Beckford, Erin Cosby, Ade Wale, and Miss Universe winners Michelle McLean, Chelsi Smith, Wendy Fitz-William and Mpule Kwelagobe.
Pulse models have been signed to international TV contracts (Rachel Stuart, BET), won Miss World (Lisa Hanna) and appeared on the cover of Vogue (Lois Samuels, Sedene Blake and Jeneil Williams).
Over the last 10 years (and currently), the company represented and continues to represent several of the most important new stars in world modelling including Vogue models Jeneil Williams, Nadine Willis, Jaunel McKenzie, Gaye Mc Donald, Sedene Blake, Alexia Palmer & Jeneil Williams as well as Sports Illustrated swimsuit model & Esquire covergirl Carla Campbell, Arena covergirl Nell Robinson, Polo &Abercrombie & Fitch campaign star Oraine Barrett, as well as Cosmo covergirl Sunna Gottshalk. Fashion Television described McKenzie in 2009, as the top new model in the world. Through its annual Caribbean Model Search, Pulse discovered and developed these models in Jamaica, before introducing them to the international marketplace.
Pulse’s Chairman, Kingsley Cooper, had the honour of chairing the committee responsible for Jamaica’s inaugural and highly successful hosting of opening night at the Midem music marketplace in Cannes, France. Cooper was also the first Chairman of Jamaica’s Industry Advisory Council for Entertainment under the country’s National Industrial Policy and was appointed the first Chairman of Jamaica’s Entertainment Board. He was elected Chairman of CAFIA, the regional fashion industry organization charged with the development of Caribbean fashion, at its inception on the signing of the Declaration of Kingston in June of 2009.
Cooper was recently re-appointed Chairman of the Entertainment Board by the Government of Jamaica.
In 2001 Pulse conceived, organized and produced the inaugural and widely acclaimed Caribbean Fashionweek. CFW has been described by British Vogue as one of the important new trends in world fashion. In 2002 the first Caribbean Model Search was held. CFW is seen in over 150 countries via Fashion TV.
Pulse started life as an idea - that Caribbean talent could compete effectively with the best in the world. With $2,000.00 in capital, Pulse commenced operations in Cooper’s tiny law office and grew to become a public company and a Caribbean fashion and entertainment industry icon. Pulse is now capitalized at one billion dollars (Jamaican) and owns and operates the Pulse Contre at Trafalgar Road, New Kingston as well as the eco-friendly Villa Ronai resort at Old Stony Hill Road, St. Andrew, home of Jamaica’s top restaurant, the Majestic Sushi & Grill. Villa Ronai is being developed as a world class destination spa and a Jamaican lifestyle community. Pulse is listed on the Jamaica Stock Exchange as Pulse Investments Ltd.
Pulse continues to spearhead the marketing and sale of Caribbean fashion and entertainment product to the world. Pulse continues to streamline its operations however, focusing more and more on its core fashion and beauty business, while at the same time, expanding its operations throughout the Caribbean region. Plans for new Pulse projects online are advanced and Pulse anticipates a much more dynamic new media / social media presence in the near future. New Pulse sites will play a critical role in driving business in tandem with the company’s off-line operations.
Pulse’s television programming Caribbean Fashion Television, Ready for CFW, Caribbean Fashion Weekly and The Caribbean Model Search, are now being broadcast throughout the Caribbean and in selected North American, African and European markets.