Pulse is pursuing a much deeper penetration of the Caribbean ahead of this year’s CFW. As a “best of” event in 2017, the region’s leading designers since inception (2001), have been invited to participate, and several have confirmed their attendance.

However, for new and emerging designers, Pulse’s strategy will be particularly effective. Select new talent will have an opportunity to fit the “Best of” format on the basis of exceptional talent and presentation.

Another feature to flow from this Caribbean project is the presence of new model stars from the wider region. In this regard, Trinidad’s Shalisha Stewart, a rising international model, introduced by Pulse to the market this February, is a key example. Shalisha was signed to Models1 in London had the distinction of immediately being optioned for several of fashion’s top labels such as Burberry, Louis Vuitton and Prada. In Paris, she took the opportunity to do tests to develop her book and in London, she did runway shows for Temperly and J..JS Lee.



Pulse, the Caribbean’s foremost fashion and entertainment company and its model agency, responsible for some of the world’s most successful international models  such as Jeneil Williams, Alicia Burke, Nadine Willis, Jaunel Mc Kenzie and Oraine Barrett, has teamed with PRIDE, Europe’s leading glossy magazine for the woman of colour, to execute a collaborative search for the next top designer and model from the U.K..

The  winning designer will get the opportunity to launch his or her collection at CFW 2017, while the model will get a chance to sign with Pulse and begin an international career. Both will be featured in the London based, PRIDE magazine


Not only will the work of the region’s best designers be on show, but everything from the foods we eat, the holistic care of mind and body, what we wear, how we live and how we rock our style, will be reflected in this year’s CFW, as the event focuses on Total Fashion.

This expanded approach will be reflected in new partnerships with our best restaurants, bars, gyms, spas and all lifestyle related entities, in what is expected to be the best of Caribbean Fashionweek. The Total Fashion celebration will culminate  in brilliant collections and concert performance from music superstars. At CFW, fashion is more than clothing, it’s a lifestyle!

We invite you to be a part of this incredible fashion experience. Participate and celebrate!


CFW 2017 will return to Villa Ronai.  The stunningly beautiful 9-acre lifestyle village, will play host to the Caribbean’s most spectacular fashion event come June 7 – 11, 2017.

Pulse will once again pull out all the stops as it transforms this unique property of exotic plant life, topography, architecture and art filled gardens into a fashion village. Villa Ronai is also home to Jamaica’s finest restaurant, the Majestic Sushi and Grill.

As the international press, models and designers converge on Kingston in June for CFW, fashionphiles will experience the   presentation of designer collections with the beauty of nature as its magnificent backdrop.


A special experience awaits CFW 2017 front row ticket holders who will receive complimentary tours to the newly opened Peter Tosh Museum at the Peter Tosh Square, the Pulse Centre, New Kingston.

Endorsed by music icon Mick Jagger, the Tosh museum has been cited by the New York Times as a key reason to visit Kingston this year, naming Jamaica’s capital city #24 in the list of places to visit in 2017. Similar museum notices have appeared in the Washington Post, the UK Guardian, Billboard magazine and several other publications around the world.

The museum honours the life and legacy of Peter Tosh, Jamaica’s global music legend and founding member of the Wailers (with Bob Marley and Bunny Wailer). Prime Minister, Andrew Holness was guest speaker at the official dedication ceremony on Tosh’s birthday, October 19, 2016


Jeneil Williams

Vogue cover girl and Pulse supermodel, Jeneil Williams, will strut the CFW runway with a formidable presence on the heels of the spectacular year she enjoyed in 2016. Williams scored contracts with some of fashion’s biggest cosmetics and athleisure brands including MAC, H&M and Nike. Arguably, the most important and successful model from the Caribbean, Williams will be a special guest at CFW 2017 where she will launch her new line of swimwear. As this Vogue cover girl makes the transition to new creative pursuits, she is now taking acting classes and casting for major feature films. She is also setting the foundation for her lifestyle brand which will have a strong focus on food and fitness.

Williams was named by Vogue as one of 5 Jamaicans who changed the face of fashion.  Two Pulse models were so named. The other was Nadine Willis. They were the only models of the 5 to have been discovered, developed and managed by a Jamaican agency.

Jeneil is expected to lead a strong line-up of Pulse supermodels, past and present, who will be in attendance  at CFW 2017.


Alicia Burke

Since winning Pulse’s Model Search, Alicia Burke became fashion’s fastest rising star in 2016. Her blistering pace is set to light up the CFW runway when she returns for the 17th edition in June.

In less than a year, she has gone where no other Caribbean model has gone before. With works for Ralph Lauren’s ‘Iconic” campaign, make up mavericks Clinique and Bobbi Brown as well as Coach, Burke’s career has soared to new heights in record time.

She has walked the runway for some of the globe’s best designers: Armani, Dolce & Gabanna, Bottega Vennetta,  Gucci, Lanvin, Oscar de la Renta, Ralph Lauren, Salvatore Ferragamo, Stella Mc Cartney, Marc Jacobs, Vivienne Westwood, Prada, Versace and scores more, so much so that Vogue has declared her one of 6 bomshells taking over international fashion. And, to add to an already amazing year, the Pulse supermodel earned a triple fold out cover of the coveted Italian Vogue magazine.

After a stellar show season (see slide below). Burke’s recent fashion gigs include campaigns and advertising for Gucci, H&M and Tommy Hilfiger in March.



Alicia Burke has walked the runway for a staggering 40 plus designers this show season. Among them are Stella Mc Cartney, Gucci,

Ralph Lauren, Dolce & Gabbana, Valentino, Prada and Versace.


Francine James

Francine James continues to travel the globe for high fashion duties, from Kingston to Stockholm, New York,  London, Paris, Milan, Amsterdam,  Hong Kong and various other cities around the world, this teenager is making the world stand up and take notice. At the end of 2016, Francine landed the cover of the coveted fashion glossy, L’Officiel.
Based in London, Francine’s  client list encompasses advertising, campaigns and multiple covers and editorials. Her roster includes: Esprit, Tory Burch, John Lewis, H&M, German and Spanish Vogue and many others. Francine will return to Kingston from her London base to strut the runway for CFW 2017.


Oraine Barrett

Oraine Barrett has long been the standard bearer for the Polo Ralph Lauren brand. He continues to make grand strides in global fashion. Among his recent works is a campaign for fitness corp., Equinox. Barrett is a fixture among modelling’s elite and is often a designer’s top choice for major menswear fashion campaigns and advertising. Oraine is also making a strong impact on the world of fitness with his ‘Own Your Body’ training system.

Once again, Ralph Lauren has tapped Oraine as their campaign star for their Polo Tech athleisure campaign. A fixture on the CFW runways, Oraine leads a strong cadre of Pulse male models who will present the menswear collections at CFW 2017.